The most important factor here is that Quora lets you reference sources in the answers and hence it’s easier to link back to relevant websites. However, keep in mind that you do not go over the top and appear too self-promotional. There’s always the chance of getting blocked/banned from Quora if they ever suspect you constantly promoting any particular thing. This is one of the steps from the Skyscraper Technique, which I’ll tell you about later in the post. When you’re out there searching for ways to build links, it’s often right under the nose.
Link building is a necessary step in any effective SEO strategy. Search engines are always changing their algorithms and it’s never been more important for businesses to adapt. It can be challenging to keep up with what works and what doesn’t, especially as the landscape of SEO continues to change.
Before you contact any blogger or editor, search carefully for the site owner’s name. Using manners and courtesy can get you far when requesting backlinks. Be sure to let them know the exact place you think your link would fit on their site or the topic you think they could guest-blog about.
It's the exchange of links at mass scale with unaffiliated sites that can warrant penalties. Google's Search Quality Rater Guidelines put a great deal of importance on the concept of E-A-T — an acronym for expert, authoritative, and trustworthy. Sites that don't display these characteristics tend to be seen as lower-quality in the eyes of the engines, while those that do are click here subsequently rewarded. E-A-T is becoming more and more important as search evolves and increases the importance of solving for user intent.
Should you find this to be the reason for the link loss, see if there’s an appropriate place for your link in the new content. If so, reach out and kindly suggest that they add the link back. But what if, say, you’re Airbnb, and someone links to your homepage in a blog post where they talk about their trip to London.
Link earning requires a great amount of effort but gives the highest reward. So, be prepared to invest time and resources into earning links. In doing so, you will land links that competitors will struggle to replicate.
He is the CEO and co-founder of BKA Content, an industry leading content creation services company. Greg is also a passionate tech geek, web designer, marketing pro and SEO expert. Instead, choose a relevant phrase to create your link that will catch the reader’s eye.